Friday, September 14. 2007
How YouTube Clone Make Money
The first Vietnamese YouTube clone Clip.vn reached good traffics after more
than six months in operation. Its development pattern is similar to
other YouTube clones worldwide: born out of YouTube model, viral
marketing, word of mouse, get VCs' money and burn a lot to keep users
visiting. What is next step? On a lucky day a giant come asking to buy
your business with 10X - 30X of investment. But can you wait the deal
while you will run out of money of the first round of investment very
soon. Any VC dares to invest next round into money burner without clear
revenue model. I am surprised that Clip.vn had spent a lot on banner
advertising, affiliations. The top priority now is to build revenue
model. Where to clone now, it is not from the Valley but China. K6 and Tudou have their own
advertising systems inserting ads into uploaded videos and sharing
revenue with video producers. In addition, you can find creative ways
using contextual advertising tools. Show your investors that you can
make money.
Friday, July 6. 2007
Social Content Production by Teen Group
Nhat Ky Vang Anh, an interactive
soap opera made by Vietnam Television VTV, is one of few TV programs could make
Vietnamese teens interested (presumably from the broadcaster, but I
think their parents are main viewers). Licensing from Portugal's BeActive, part 2 of the series is getting downward rating.
Based on the story, a teen group started a self produced series called
Nhat Ky Fank, using YouTube embedded into social network
Yahoo360. It is truly UGC that video sharing sites should promote.
However, clip.vn is
not their choice. Meanwhile Nhat Ky Vang Anh clips are being uploaded to
clip.vn and this could make it face some legal trouble from BeActive
since web licensing is another package.
Thursday, May 31. 2007
UGC and USC
Many user
generated content UGC services now attract million visits daily, this
lead to booming of media sharing sites in China and Vietnam could follow
soon. But copyright infringement is big headache for these services.
Look into Vietnam YouTube clone clip.vn , almost users record video clips
from TV channels and rip from pirated DVDs, drop by yeuamnhac.com international music
tracks are being used without copyrights. If business model is
advertising based, how big advertisers and ad agencies put their sweet
brands along with pirated content. These are not truly UGC services
rather a user submitted content USC. Self recording of video clips is
not a habit of Vietnamese users now. An option of USC is to follow Digg. It is mutual benefit for both USC
services and original content owners (OCO). If users are interested in
the stories they would track to the original and both service get
traffic increase. Many OCO embed Digg buttons to promote their services
and advertisers are happy to put ads on these rights clear
services.
Saturday, May 26. 2007
YouTube Clones! Check China
Via IHT.com
. China' YouTube clones are at
crossroads since facing gaps between large inventory of video content
and low ad revenues.
"A very important success factor for video-sharing services in China is the magnitude in penetrating video sharing into other Web 2.0 services like blogging, social networking or social bookmarking," said Andy Fan, chief executive of Mofile.com.
Established Web companies like Tom Online, SINA, Sohu.com and Netease.com, which market watchers believe are considering expansion into video sharing, have a bigger chance of success in the online video business, as they already command a high level of traffic and have deeper pockets, analysts said.Looking into Vietnam market, leading ISPs or ICPs with large server farms such as VDC, FPT, Viettel, VASC, Vinagame have big advantages over new players.
"If video-sharing sites rely on their own resources and capabilities, I don't see much prospect for profit," said Liu Bin, chief analyst at the Beijing research firm BDA China.
Friday, March 30. 2007
How Much to Clone YouTube
Following the first
Vietnamese YouTube clone,
others would be launched soon. How about the cost, based on my initial
estimate* for the site of 1/10th of size of YouTube (as in February
2007) the workout is as follows:
Grid-computing costs for 1 year = $4,000.00
Storage costs for 1 year = $15,000.00
Bandwidth costs for 1 year = $40,000.00
Development cost = $30,000.00
Maintenance cost = $12,000.00
Editorial team = $25,000.00
Grand Total = $126,000.00
It is minimum cost for year one, so what is your revenue model? When and how you clone exit?
* Estimate used Vormiteer calculation (built with Rails).
* YouTube bandwidth costs could reach $1 million a month according to Forbes
Grid-computing costs for 1 year = $4,000.00
Storage costs for 1 year = $15,000.00
Bandwidth costs for 1 year = $40,000.00
Development cost = $30,000.00
Maintenance cost = $12,000.00
Editorial team = $25,000.00
Grand Total = $126,000.00
It is minimum cost for year one, so what is your revenue model? When and how you clone exit?
* Estimate used Vormiteer calculation (built with Rails).
* YouTube bandwidth costs could reach $1 million a month according to Forbes
Wednesday, March 7. 2007
The First Vietnamese YouTube Clone
Following many China firms cloning YouTube recently, Vega Technology
Group launched Clip in
February 2007 as the first Vietnamese YouTube clone. The user interface
is similar to almost other YouTube clones. Color scheme is exactly the
same with Chinese YoQoo.
Clip
streaming speed is better than YouTube at Clip site (access from
Vietnam), but no significant different at users' blog as most
Vietnamese bloggers use non Vietnamese blog services (Yahoo 360, Opera, Wordpress, Blogger and others descending order). There is no revenue
model at Clip now and no social networking partner yet. We would see
some MySpace, Facebook clones soon so that Clip could team
up.
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