Entries tagged as social network
Wednesday, July 23. 2008
21 Considerations Before Your Business Starts A Social Network by DJ Francis
Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your business.
Here are 21 things your business should consider before starting a social network: read more at DJ Francis's onlinemarketerblog
Posted by Jason
at
09:39
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Defined tags for this entry: Social Network
Wednesday, July 16. 2008
Truongxua.vn Heats Up the SNS
While social networking services
are not as hot as last year, some guys just
launched a SNS called Truongxua.vn (means old school).
With a lot of offline promotion actions such as biking roadshow, grand
opening at National Conference Center in Hanoi, Truongxua is trying to
get old friends connecting through its service. I still did not know who
Truongxua is targeting while burning much money at the startup stage.
Reading its statement and introduction I think of a propaganda program
rather than a social networking service. No clear business model, no
superior technical platform and many SNS in existence, with some pretty
easy money, how long can it burn?
Posted by Jason
at
09:49
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Defined tags for this entry: Social Network
Friday, April 4. 2008
Social Networking Services for Vietnamese Women
One day after
Yahoo announced its Shine portal
for women, in Vietnam the web 2.0 startup Vinalive also stirs the social networking competition with its PhunuNet targeting dynamic
Vietnamese women. It seems that PhunuNet is following the simple but
successful model of iVillage.
While social networking sites are in a fierce competition seeking users and monetization with such names as Tamtay, Yobanbe, Cyworld, Zoomban etc., targeting women segment is a smart way to differentiate. PhunuNet offers useful content for women’s interests, including Love & Sex, Fashion & Beauty, Health, Lifestyle, Career & Work, Entertainment & Celebrities, Travel, Cooking, Pregnancy & Babycare, Brides, Horoscope etc. It also offers social Q&A, video sharing, groups, events and blogging tools. Not just an iVillage clone, PhunuNet has good localization approach tailored to the taste of Vietnamese women. In fact PhunuNet currently looks like a content portal rather than a web 2.0 services. PhunuNet will have to improve a lot to be a good web 2.0 product rather than a women portal like it is now.
Vietnamese startups should not overlook the women segment in Vietnam, which may total 50% of Vietnamese Internet population of 20 millions. Women-oriented media channels account for the lion’s share of Vietnamese advertising expenses on TV and magazines. VCs are also rushing to women oriented websites in the United States. NBC Universal acquired iVillage, the most popular women’s site along with its other Internet properties for $600 million in 2006.Glam Media, the number one women’s property on the Net as per the latest comScore ranking raised $18.5 million in Series C funding from Duff Ackerman & Goodrich Ventures (DAG), Accel Partners, Draper Fisher Jurvetson, WaldenVC, and Information Capital (Chairman & CEO Samir Arora’s fund). Glam Media had also raised $10 million in Series B led by Accel Partners with Draper Fisher Jurvetson and WaldenVC in 2004.
The question now is can VCs in Vietnam see the value of this potential segment?
While social networking sites are in a fierce competition seeking users and monetization with such names as Tamtay, Yobanbe, Cyworld, Zoomban etc., targeting women segment is a smart way to differentiate. PhunuNet offers useful content for women’s interests, including Love & Sex, Fashion & Beauty, Health, Lifestyle, Career & Work, Entertainment & Celebrities, Travel, Cooking, Pregnancy & Babycare, Brides, Horoscope etc. It also offers social Q&A, video sharing, groups, events and blogging tools. Not just an iVillage clone, PhunuNet has good localization approach tailored to the taste of Vietnamese women. In fact PhunuNet currently looks like a content portal rather than a web 2.0 services. PhunuNet will have to improve a lot to be a good web 2.0 product rather than a women portal like it is now.
Vietnamese startups should not overlook the women segment in Vietnam, which may total 50% of Vietnamese Internet population of 20 millions. Women-oriented media channels account for the lion’s share of Vietnamese advertising expenses on TV and magazines. VCs are also rushing to women oriented websites in the United States. NBC Universal acquired iVillage, the most popular women’s site along with its other Internet properties for $600 million in 2006.Glam Media, the number one women’s property on the Net as per the latest comScore ranking raised $18.5 million in Series C funding from Duff Ackerman & Goodrich Ventures (DAG), Accel Partners, Draper Fisher Jurvetson, WaldenVC, and Information Capital (Chairman & CEO Samir Arora’s fund). Glam Media had also raised $10 million in Series B led by Accel Partners with Draper Fisher Jurvetson and WaldenVC in 2004.
The question now is can VCs in Vietnam see the value of this potential segment?
Thursday, November 22. 2007
Wrong Forecast on Cyworld Vietnam
Eight months ago
I was sitting down with a cool guy discussing the future of web business
in Vietnam. He asked me when the Web 2.0 boom would start in Vietnam, I
said firmly end of this year and added the success of the Cyworld Vietnam could be a great part
of the hype. I guestimated Cyworld Vietnam would target 1 million
members after one year since open beta. I told him it was so hard to
reach the target since 500K members could make other web services
companies crazy. My forecast then was 300K members for Cyworld Vietnam
by year end. The reported current number is about 100K. What was wrong
with my forecast? Cyworld is a virtual world/social networking service,
proven
success in Korea. Its revenue model (item sales through mobile sms
payment) can work quite well in Vietnam. There can be a number of
reasons to the slow adoption of Cyworld among Vietnamese users but I
think the main reason is the lack of local seasoned management team that
can work out properly.
Hints: if you had a great idea, concept, prototype and even revenue model you would need a great team to turn it around.
Disclosure: the cool guy had left Cyworld Vietnam to start his own web service six months ago.
Hints: if you had a great idea, concept, prototype and even revenue model you would need a great team to turn it around.
Disclosure: the cool guy had left Cyworld Vietnam to start his own web service six months ago.
Thursday, October 25. 2007
Web Portal Racing - Is it Worth The Effort?
Timnhanh - a local Yahoo version - could
be seen the first portal in Vietnam. After two years in operation with
some good VC money, I still did not see a way out of its business model.
With the current burn rate, it is so hard to balance the revenue source.
If it was set up for M&A the chance to find out a potential buyer is
too low since it is an old model of the last dotcom era. Timnhanh's
search engine is from Yahoo and Yahoo
Vietnam is live for nearly one year and it is far from top websites
in Vietnam.
Big boy FPT launched the portal Gate.vn to aggregate its online properties including top online news Vnexpress networks, MMOG sites and photo sharing service. Gate search feature is being powered by Yahoo also. For the aggregation services users rather choose personal start page such as iGoogle or Netvibes that can personalised their news sources and web apps or widgets.
I am surprized that the leading online game operator Vinagame, after making bulk of money from Swordman Online MMOG, joins the race with its portal Zing. Current features: news aggregation from various local sources, music search, link to its blog service Yobanbe. Zing Chat, an IM is being tested privately who could use it since the incumbent Yahoo IM with fully Vietnamese support will be put in use very soon.
In my opinion the winner is the one who can build online homes for its users/members. Users wake up in the morning and log in their "home" like Facebook members in the US, Cyworld fans in Korea, QQ users in China. In their "home" they can read first news from chosen sources, communicate with friends and colleagues, buy goods, look for jobs, dates... Building web portal is a top down approach, building "home" is bottom up, which way do you make choice?
Big boy FPT launched the portal Gate.vn to aggregate its online properties including top online news Vnexpress networks, MMOG sites and photo sharing service. Gate search feature is being powered by Yahoo also. For the aggregation services users rather choose personal start page such as iGoogle or Netvibes that can personalised their news sources and web apps or widgets.
I am surprized that the leading online game operator Vinagame, after making bulk of money from Swordman Online MMOG, joins the race with its portal Zing. Current features: news aggregation from various local sources, music search, link to its blog service Yobanbe. Zing Chat, an IM is being tested privately who could use it since the incumbent Yahoo IM with fully Vietnamese support will be put in use very soon.
In my opinion the winner is the one who can build online homes for its users/members. Users wake up in the morning and log in their "home" like Facebook members in the US, Cyworld fans in Korea, QQ users in China. In their "home" they can read first news from chosen sources, communicate with friends and colleagues, buy goods, look for jobs, dates... Building web portal is a top down approach, building "home" is bottom up, which way do you make choice?
Tuesday, October 9. 2007
VnSpoke Renamed CyVee with New Features
About half year
ago I blogged about the first Vietnamese social
network services for professionals. Just last week I got an email from
vnSpoke alert of name change. Checked it out, still the
same color scheme so as members would have felt of coming back
refurbished house. Frontend design seems much more user friendly with
some new features: Q&A, job listing. The name CyVee made me think of China'
Cyzone, the SNS for Chinese
entrepreneurs, sounds familiar to Korean Cyworld. Members can add photo
to their profile and I saw some kid pictures representing corporate
executives, perhaps some users prefer funny avatar showing off to others
rather than professional/business networking. Q&A section could keep
members stay longer but I think it would work better with tagging
feature. There is no profile widget similar to LinkedIn yet. Maybe the
CyVee team is developing more features since I see the backend
(framework and database) had some errors. However they had drop the Beta
badge from the logo. Like other SNS for professionals, CyVee will make
money from job listing
fees. This is a necessary move, but the revenue seems so small. How
about sponsorship and advertising?
Posted by Jason
at
12:54
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Defined tags for this entry: Professionals, Social Network
Tuesday, August 14. 2007
Facebook Code Leaked and Social Networking Service Architect
Leak of much
hyped SNS Facebook codes is the
top digg these day. The guy revealed the secrets
suddenly became a must watch in the blogosphere. What can you do with
the codes: to know more about what behind the brilliant features of FB?
Find the reasons why FB is so successful? Copy these to make your clone
better?...If you plan a SNS put those FB codes away even you have whole
source codes. Mark Zuckerberg
is truly a Social Networking Service Architect not just merely a coder.
Start by targeting your defined folks, design your own SNS blueprint
with centric user experience. Find out how members interact/connect with
others is more important than how pretty lines of codes. Since you show
your architect talent, you would be a hot boy in the town for tag team
partners and investors.
Thursday, August 9. 2007
Local Reviews Wrap Up
While Google is
collecting street map data of Vietnam in order to launch local mapping
service end of this year, some local reviews sites are live to catch up
the Web 2.0 boom.
The
New Hanoian could be the first one of this kind and make you think
of VIR Time Out online version. Targeting expats in Hanoi, with simple
layout and looks as old as ancient quarter of Hanoi. Users can find
locations with simple Google Maps custom layer. Some SNS features:
profile, comment, rating.
Shiva - Hanoi city portal is adding HCM City map data with
its own mapping engine. With English and Vietnamese version, both expats
and Vietnameses can easily find good local services. Although Shiva had
built the service with its self developed mapping, it still did not put
users (members) at the center. Not easy to navigate, lack of social
connection. Young local people would think the site is for travellers
than for local community.
Thodia.vn, the new kid on the block, is a Yahoo Local clone. Only Vietnamese
available, targets young party people in HCM City. It developed Flash
mapping exactly the same with Yahoo
Flash Maps. Full social networking features, clean layout, but still
missing something to stick members together.
Vnnavi.com focuses mainly on restaurants, drinks with three
language support: Vietnamese, English and Japanese. Its look like a
dining listing service rather than a local reviews. Although it has
Google Maps local layer for finding locations, it has large number of
staff to review the restaurants (with prior agreement with the owners).
There is no user profile but a vBulletin forum to discuss eating habits
and other interests.
My advice: If you have your own mapping solutions, it is an advantage not to pay Google Maps or Yahoo Maps (and Microsoft Maps also) for enterprise API. For these kind of services to be competitive, put social networking features first, develop your community. Otherwise your service is just a paving stone for the giants entering the market.
My advice: If you have your own mapping solutions, it is an advantage not to pay Google Maps or Yahoo Maps (and Microsoft Maps also) for enterprise API. For these kind of services to be competitive, put social networking features first, develop your community. Otherwise your service is just a paving stone for the giants entering the market.
Posted by Jason
at
14:24
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Defined tags for this entry: Local Reviews, Social Network
Tuesday, August 7. 2007
The First Vietnamese Music Social Network?
There are so many
online digital music services in Vietnam now. But most are forum based,
poor developed and dumb designed. ASP.NET is the dominant framework and
windows media player is nearly everywhere. How young people could choose
to embed those WMP into their social network services/blogs. Nhacuatui (My Music) is one
exception with cool Flash player, easy search with tagging. Users can
easily create albums and embed into blogs or social networking services.
The layout is simple and clean. Based on current music service scene the
team could develop it into cool music SNS. Drop by Khoa's blog for
further information on Vi
etnam digital music services.
Posted by Jason
at
08:40
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Defined tags for this entry: music, Social Network





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