VCs are seeking Vietnamese Web 2.0 Startups

Entries tagged as game

Wednesday, July 25. 2007

Why Vietnameses are So in Love with Swordsman Online MMOG

JX Online or Swordsman Online (SMO) is a martial art MMOG published by China's Kingsoft. Introduced in Vietnam by Vinagame in 2005, the game instantly became a big hit in online entertainment with millions of registered players. This put Vinagame on top of online game operators and made it the best company in IDGVV's portfolio. Even in China, the game was ranked 5th or 6th, left far behind WoW.
Looking into its unique context now. SMO game script based on famous Chinese novelist Jin Yong's fictions blended with the five elements philosophy. More than two decades ago, his fictions were Vietnamese kids' favourite books. Low living standard and closed culture made kids dream wandering the swordman life. In 2005 those adults could make their dream come true with SMO MMOG. Those late 20 and 30 something guys were eager to enter a sort of virtual world. Many players were first time MMOG users (estimated more than 60%). This is different from China scene, where 30 something people are more mature (higher living standard and accessed to outside world earlier), left MMOG playing to 15 - 25 year old gamers, who prefer international titles such as WoW, Legend of Mir II.
Furthermore, Swordsman Online is a 2D MMOG, so that office workers could play with low specs PC (easy penetration) and play many characters (roles) on the same PC at the same time. Now the life cycle of SMO is at downtrend, many hardcore gamers had tried some new titles but most players still stick with their dreams. Perhaps among those people many would play SMO as their only MMOG in the lifetime.
Hints: younger generation now like something more social, more human in social networks and virtual worlds. Player killing MMOG market segment is not as big as some game operators think.

Posted by Jason at 20:05 | Comment (1) | Trackbacks (0)

Defined tags for this entry: game, Vinagame, virtual world

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Tuesday, June 19. 2007

How To Monetize From Your Online Casual Games Services (1)

Gold Digging is a popular online casual game in Vietnam and casual game operators are trying to find out gold mines of advertising dollar with hundreds of thousands of members and high traffic. Trochoiviet is one of the earliest and now the largest operator, following by Trochoivui and Socvui. It seems that those services target kids but according to some studies adult women are main players of casual games, so that operators should think again their targeted advertisers. Banner and contextual text advertising may not work well with CG sites.

Better alternatives are in-game advertising

and advergames

Posted by Jason at 22:07 | Comments (0) | Trackbacks (0)

Defined tags for this entry: advertising, game

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Current karma: 11, 53 vote(s) 574 hits

Thursday, June 14. 2007

Who Will Run Audition 2

Audition is a top hit dance MMO game with millions of teen users across Vietnam. Created by Korea's T3 Entertainment and operated by VTC Game Online, Audition came to Vietnam mid 2006 and instantly captured the heart and mind of teen girls hungering for online social entertainment. The success made other game service providers GSPs seeking similar titles after failure at launching fighting MMORPG (Swordsman Online excluded, another success story). Bad news for VTC from China: LineKong, an IDGVC backed game company has licensed Audition 2 from T3 Entertainment. LineKong founders are from Kingsoft that IDGVV brought Swordman Online to Vietnam then operated by IDGVV backed Vinagame. Unlike China scene, IDGVV will not have to look for new startup team since Vinagame is the largest on line GSP now. Can VTC release its in-house developed Audition 2 clone?

Posted by Jason at 21:41 | Comments (0) | Trackbacks (0)

Defined tags for this entry: clone, game, Vinagame, VTC

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Current karma: 11, 75 vote(s) 557 hits

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VCs are seeking Vietnamese Web 2.0 Startups

Entries tagged as game

Entries tagged as game

Wednesday, July 25. 2007

Why Vietnameses are So in Love with Swordsman Online MMOG

Tuesday, June 19. 2007

How To Monetize From Your Online Casual Games Services (1)

Thursday, June 14. 2007

Who Will Run Audition 2

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