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Entries tagged as advertising

Monday, May 5. 2008

Yahoo Vietnam Launches TV Ad Campaign, Can Old Way Help?

Yahoo SEA just launched new services specifically for Vietnamese Internet users such as Yahoo!360plus blogging, Yahoo!Music. Along with the appointment of Vietnam General Manager, Yahoo Vietnam runs a TV ad campaign with TVC storyline from a Vietnamese fairy tale. It is a cool TVC by traditional creative production standards, but can it help Yahoo gain a fair search market share in a Google dominated territory. I think spending ad dollars on TV is a waste of money by Yahoo since Vietnamese TV audience is mainly old generation people and light Internet users. It seems that Yahoo still follows the pattern used in the US ten years ago. Vietnam is an emerging market but the local Internet generation has much exposure to viral marketing, digital rumors, peer reviews so that Yahoo's top down approach should not work here. (While I writing this post, Yahoo's share fall sharply after Microsoft backs away from takeover bid, adds much pressure on Yahoo management)

Posted by Jason at 20:22 | Comments (5) | Trackbacks (0)

Defined tags for this entry: advertising, television, Yahoo

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Current karma: 3, 40 vote(s) 936 hits

Saturday, April 19. 2008

Alexa Rankings System changes and Vietnamese Publishers Rethink Web Metrics Strategy

Web metrics provider Alexa just announced the New Alexa Rankings with new algorithms that pushed most of Vietnamese websites' ranking down overnight. In fact it is a good news for marketers in Vietnam since Vietnamese online publishers used to set Alexa ranking as a norm of traffic measurement and monetization. Last year a news portal in Vietnam even posted a headline saying VnExpress in Global Top 100 Websites and near the line of CNN.com and BBC Newsline. Ironically it said Alexa was the only independent and objective ranking system of web metrics worldwide. Actually many international marketers and advertisers had left Alexa for other web metrics/analytics service such as comScore, Hitwise, Compete and Nielsen//NetRatings. Among the fierce competition, comScore had became the leader with reports can send Google' shares down significantly.

Since online advertising is emerging as an important piece of media and branding communication strategy of marketers in Vietnam, the need for more accurate web metrics is so strong and a pretty room for web analytics services. AC Nielsen Vietnam can catch up the opportunity monitoring online media landscape with its acquired services such as NetRatings, BuzzMetrics while TNS dominates old media tracking.

What about Vietnamese online publishers? Be prepared to be more transparent and look into other measurements beyond traffics such as SEO, SEM, engagement, behavioral advertising.

Posted by Jason at 11:00 | Comments (4) | Trackbacks (0)

Defined tags for this entry: advertising, analytics, comScore, Google, Metrics, Nielsen, Publishers, SEM, SEO, VnExpress

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Current karma: 10, 30 vote(s) 738 hits

Friday, September 21. 2007

Google Search Advertising Supports Vietnamese

In my previous post on Vietnam online advertising, Google Search Ad did not support Vietnamese yet. Six months passed now online publishers and advertisers could use Google Adsene and Google AdWords with nearly full Vietnamese services. Although search advertising is still new concept among Vietnamese advertisers, Google would have strong footprint with upcoming Google Advertising Professional training programs. Those Professionals should work harder since online payment is still a barrier. A positive move to boost online content business in Vietnam as publishers and even bloggers would find a source of advertising revenue. We will see how other Vietnamese search services finding their niche.

Posted by Jason at 12:06 | Comments (4) | Trackback (1)

Defined tags for this entry: advertising, Google, Search Engine

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Current karma: -21, 254 vote(s) 1611 hits

Tuesday, June 19. 2007

How To Monetize From Your Online Casual Games Services (1)

Gold Digging is a popular online casual game in Vietnam and casual game operators are trying to find out gold mines of advertising dollar with hundreds of thousands of members and high traffic. Trochoiviet is one of the earliest and now the largest operator, following by Trochoivui and Socvui. It seems that those services target kids but according to some studies adult women are main players of casual games, so that operators should think again their targeted advertisers. Banner and contextual text advertising may not work well with CG sites.

Better alternatives are in-game advertising

and advergames

Posted by Jason at 22:07 | Comments (0) | Trackbacks (0)

Defined tags for this entry: advertising, game

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Current karma: 11, 53 vote(s) 574 hits

Wednesday, March 14. 2007

Vietnam Online Advertising Network

Still in its infancy but highly potential, Vietnam online advertising market has few players and lack of creative solutions. Banners and buttons are dominant types of online ads while other types are in good position in international market. Even IAB Standards and Guidelines are new concept in Vietnam. Being the most aggressive player, OAC represents some highest traffic news site: Vietnamnet, 24h. OAC now are trying to apply IAB standards to its own sites and clients'. Competitor VnExpress handles its own advertising sales and find a partnership with Singapore Admax for international expansion.The largest ISP VDC is testing AdServe r on its managed sites. Quantrimang is the first site to replicate Google AdSense text links, actually it cheated AdSense in 2006 as Google AdSense does not support Vietnamese sites yet. There is an opportunity for players to become leading online advertising network with ad serving component core technology. Allyes AdNetwork in China is a good case to study. Visionary players also should look ahead to contextual advertising solutions before Google AdSense become publishers' favorite.

Posted by Jason at 06:30 | Comments (0) | Trackbacks (0)

Defined tags for this entry: advertising

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Current karma: 1, 4 vote(s) 1203 hits

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Entries tagged as advertising

Entries tagged as advertising

Monday, May 5. 2008

Yahoo Vietnam Launches TV Ad Campaign, Can Old Way Help?

Saturday, April 19. 2008

Alexa Rankings System changes and Vietnamese Publishers Rethink Web Metrics Strategy

Friday, September 21. 2007

Google Search Advertising Supports Vietnamese

Tuesday, June 19. 2007

How To Monetize From Your Online Casual Games Services (1)

Wednesday, March 14. 2007

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