- The brand name is not cool.
- Launch date: just before long Holiday, Vietnamese people will take 6 days off until May 2nd and traveling is the top choice. Cyworld Vietnam was opened 10 days earlier.
- Associate with hardcore gamers: Yahoo360 users are female dominated while Vinagame gamers are almost males.
- Revenue model: what is revenue source for Yobanbe while Vinagame is used to collecting gamers' subscription fees.
Entries tagged as Yahoo
Friday, July 4. 2008
Yahoo! oneSearch Street Campaign, Friendly but not Relevant
Yahoo SEA just teamed up with the leading mobile operator in Vietnam Mobifone on mobile search services. Along with TVC campaigns young locals could see promotion couples riding old Vespa bikes carrying iPhone mockups. At first sight, it seems to be a cool move since the creative guys had associated the mobile search service with the hottest phone and trendy bike. But if you own an iPhone, want to surf web the first choice should be Wifi then GPRS/EDGE. Even with low speed GPRS iPhone owners can use Safari to search with Google. More than 50% of iPhone users are gadget savvy, the others just use iPhone for fashionable reasons so that using oneSearch with iPhone should not be their choice. In fact you can find Nokia N81 co-branding with Yahoo Mobile page, why not use it consistently. One good option is to explore the BlackBerry segment with increasing number of young users. BB owners are heavy GPRS users with many opt for flat packages.

Monday, May 5. 2008
Yahoo Vietnam Launches TV Ad Campaign, Can Old Way Help?
Friday, April 4. 2008
Social Networking Services for Vietnamese Women
While social networking sites are in a fierce competition seeking users and monetization with such names as Tamtay, Yobanbe, Cyworld, Zoomban etc., targeting women segment is a smart way to differentiate. PhunuNet offers useful content for women’s interests, including Love & Sex, Fashion & Beauty, Health, Lifestyle, Career & Work, Entertainment & Celebrities, Travel, Cooking, Pregnancy & Babycare, Brides, Horoscope etc. It also offers social Q&A, video sharing, groups, events and blogging tools. Not just an iVillage clone, PhunuNet has good localization approach tailored to the taste of Vietnamese women. In fact PhunuNet currently looks like a content portal rather than a web 2.0 services. PhunuNet will have to improve a lot to be a good web 2.0 product rather than a women portal like it is now.
Vietnamese startups should not overlook the women segment in Vietnam, which may total 50% of Vietnamese Internet population of 20 millions. Women-oriented media channels account for the lion’s share of Vietnamese advertising expenses on TV and magazines. VCs are also rushing to women oriented websites in the United States. NBC Universal acquired iVillage, the most popular women’s site along with its other Internet properties for $600 million in 2006.Glam Media, the number one women’s property on the Net as per the latest comScore ranking raised $18.5 million in Series C funding from Duff Ackerman & Goodrich Ventures (DAG), Accel Partners, Draper Fisher Jurvetson, WaldenVC, and Information Capital (Chairman & CEO Samir Arora’s fund). Glam Media had also raised $10 million in Series B led by Accel Partners with Draper Fisher Jurvetson and WaldenVC in 2004.
The question now is can VCs in Vietnam see the value of this potential segment?
Thursday, July 12. 2007
Yahoo Got PR Support From Online News Sites
Some ideas to develop virtual communities and social networks have been realised, for example Blog Viet, Young Generation, Xahoi, Cyworld. Websites for searching for and sharing video clips, mp3 files and information like Clip, Bamboo, Gneet have become quite popular. However, those sites just temporarily focus on entertainment services, perhaps because it is easy to see effectiveness in this area.Is it error or intention as the author put Cyworld as local newly setup social network.
Vnspoke, Vietspace, Ngoisaoblog, cyworld, and Young Generation and other social networks and communities of Vietnamese have modest numbers of users in comparison with Yahoo! 360 or GooglePage.Why he put GooglePage the same league with Yahoo360? It should be Blogger (blogspot) along with Yahoo360.
Friday, July 6. 2007
Social Content Production by Teen Group
Wednesday, July 4. 2007
Microsoft celebrates Independence Day with MSN Vietnam Portal
Microsoft Online Services Group Southeast Asia today announced teaming up with local partners to launch MSN services in Vietnamese early 2008. National broadcaster VTV will provide general news sources while Laodong Newspapers in charge of business and finance news. Initial plan is to launc h the portal in second quarter of 2007 but delayed till 2008 for some reasons. The collaboration made me think of old media giants partnership against Google's YouTube. After three months, only MySpace in the alliance moved with M ySpaceTV, a pure play battle. Since Yahoo Vietnam had started local services with strong base of messenger and Yahoo360 users, how MSN Vietnam get a piece of the pie.





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