Entries tagged as VnExpress
Tuesday, August 19. 2008
Vietnamese Publishers Race for Alexa Ranking
After Vinagame's Zing.vn climbed on top of other long
established news portal such as Vnexpress, Vietnamnet based on Alexa ranking, VnExpress started the war against Zing. Across
ICT related forums, members discussed how Zing could surpass Vnexpress
on Alexa. Even a news release from Vinagame-Zing stated Zing.vn was the
top traffic site in Vietnam. Some stand alone sites of Vnexpress like Ngoisao.net (celebrity news) had
aggregated back into vnexpress.net to boost traffics and Alexa ranking.
The hardwork made Vnexpress.net back on top of Zing. But why those
publishers wasting resources just to get a not so creditable
ranking. If they can engage more readers, build better community,
sell more advertising dollars to partners they can rank better with any
rating agency.
What do you think if Myspace produced a news release said it had climbed over Facebook on Alexa ranking?
What do you think if Myspace produced a news release said it had climbed over Facebook on Alexa ranking?
Saturday, April 19. 2008
Alexa Rankings System changes and Vietnamese Publishers Rethink Web Metrics Strategy
Web metrics provider Alexa just
announced the New Alexa
Rankings with new algorithms that pushed most of Vietnamese
websites' ranking down overnight. In fact it is a good news for
marketers in Vietnam since Vietnamese online publishers used to set
Alexa ranking as a norm of traffic measurement and monetization. Last
year a news portal in Vietnam even
posted a headline saying VnExpress
in Global Top 100 Websites and near the line of CNN.com and BBC Newsline.
Ironically it said Alexa was the only independent and objective ranking
system of web metrics worldwide. Actually many international marketers
and advertisers had left Alexa for other web metrics/analytics service
such as comScore, Hitwise, Compete and Nielsen//NetRatings. Among
the fierce competition, comScore had became the leader with reports can
send Google' shares down
significantly.
Since online advertising is emerging as an important piece of media and branding communication strategy of marketers in Vietnam, the need for more accurate web metrics is so strong and a pretty room for web analytics services. AC Nielsen Vietnam can catch up the opportunity monitoring online media landscape with its acquired services such as NetRatings, BuzzMetrics while TNS dominates old media tracking.
What about Vietnamese online publishers? Be prepared to be more transparent and look into other measurements beyond traffics such as SEO, SEM, engagement, behavioral advertising.
Since online advertising is emerging as an important piece of media and branding communication strategy of marketers in Vietnam, the need for more accurate web metrics is so strong and a pretty room for web analytics services. AC Nielsen Vietnam can catch up the opportunity monitoring online media landscape with its acquired services such as NetRatings, BuzzMetrics while TNS dominates old media tracking.
What about Vietnamese online publishers? Be prepared to be more transparent and look into other measurements beyond traffics such as SEO, SEM, engagement, behavioral advertising.
Posted by Jason
at
11:00
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Defined tags for this entry: advertising, analytics, comScore, Google, Metrics, Nielsen, Publishers, SEM, SEO, VnExpress
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