- The brand name is not cool.
- Launch date: just before long Holiday, Vietnamese people will take 6 days off until May 2nd and traveling is the top choice. Cyworld Vietnam was opened 10 days earlier.
- Associate with hardcore gamers: Yahoo360 users are female dominated while Vinagame gamers are almost males.
- Revenue model: what is revenue source for Yobanbe while Vinagame is used to collecting gamers' subscription fees.
Entries tagged as Vinagame
Tuesday, August 19. 2008
Vietnamese Publishers Race for Alexa Ranking
What do you think if Myspace produced a news release said it had climbed over Facebook on Alexa ranking?
Thursday, August 7. 2008
A VC Investment Fairy Story
"It's been nearly three years already the Managing General Partner of IDG Ventures Vietnam still could not forget the scene Le Hong Minh, chairman of Vinagame brought the license of the MMORPG Swordman Online Game from China's Kingsoft to IDG Ventures Vietnam , to borrow US$ 50K to pay back to his friend that he borrowed to buy the license. IDG Ventures Vietnam agreed to invest US$ 1 million to become the largest shareholder of Vinagame. And now anyone could see how well Vinagame is growing."
If you can find a good license from China, go to VC firm and borrow money to make your dream come true, if you believe in what the newspaper said.
Sunday, December 9. 2007
Zing Angel, QQ Girl and Asian Softporn
Zing chat is a new instant messenger
service provided by Vinagame
which cloned from China's popular Tencent' QQ IM. In a Yahoo IM
dominated country such as Vietnam, it is nearly a mission impossible for
Vinagame to challenge the incumbent Yahoo IM. By spending bulk of
advertising dollars both offline and online, flooding all local high
traffic websites and BBSs (online forums), spiral spamming on Yahoo IM
networks, Vinagame is trying to lure young teens to their cutie
services. In search of virtual money information I came across an art
icle on QQ coins and QQ girl which made me think of Zing Angel.
First seen Zing
Angels you would see Vietnamese cheerleaders of Victoria's Secret.
In an Asian country where online dating is not popular as in Western
nations, spending sometime chatting with webcam-equipped pretty girls
could be a fun experience for local boys. With those tricks Vinagame
could get good number of young guys trying out the services but I am
questioning how it top the place of Yahoo IM. And we will wait whether
those Angels ask guys for Zing coins to buy virtual items made by
Vinagame in the near future.
Wednesday, July 25. 2007
Why Vietnameses are So in Love with Swordsman Online MMOG
Looking into its unique context now. SMO game script based on famous Chinese novelist Jin Yong's fictions blended with the five elements philosophy. More than two decades ago, his fictions were Vietnamese kids' favourite books. Low living standard and closed culture made kids dream wandering the swordman life. In 2005 those adults could make their dream come true with SMO MMOG. Those late 20 and 30 something guys were eager to enter a sort of virtual world. Many players were first time MMOG users (estimated more than 60%). This is different from China scene, where 30 something people are more mature (higher living standard and accessed to outside world earlier), left MMOG playing to 15 - 25 year old gamers, who prefer international titles such as WoW, Legend of Mir II.
Furthermore, Swordsman Online is a 2D MMOG, so that office workers could play with low specs PC (easy penetration) and play many characters (roles) on the same PC at the same time. Now the life cycle of SMO is at downtrend, many hardcore gamers had tried some new titles but most players still stick with their dreams. Perhaps among those people many would play SMO as their only MMOG in the lifetime.
Hints: younger generation now like something more social, more human in social networks and virtual worlds. Player killing MMOG market segment is not as big as some game operators think.










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