Philip Kotler Talks Marketing 2.0 in Vietnam

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Saturday, August 18. 2007

Legendary marketing guru Philip Kotler was giving speech at "New marketing for the new age” workshop in HCM City August 17, 2007. More than 700 participants paid 320$ to see the marketing idol talking basic marketing concepts, many still need translation support since they could not understand native English. No one there asked Kotler why iPhone is a phenomenon in new marketing and PR. Why Kotler did not mention Web 2.0 as power tools of new marketing or marketing 2.0. Perhaps the audience is too far from marketing 2.0 tools or Kotler is writing marketing 2.0 in stealth mode. To discuss marketing 2.0 it is better to hold unconference rather than traditional workshop. Any upcoming unconference or Barcamp in Vietnam?

Posted by Jason at 08:29 | Comments (5) | Trackbacks (0)

Defined tags for this entry: Marketing 2.0, PR 2.0, web 2.0

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Did you attent to the conference? The reason why Kotler didn't mention about Web 2.0 or social network is probably because he realized there's no demand from the audience. Although I wasn't there, my guess is most of the people are from traditional retail and service industries. I saw Mr. Đặng Lê Nguyên Vũ (Trung Nguyên) & Mr. Giản Tư Trung (Pace) being interviewed after the event on TV. Web 2.0 & social network phenomena may not be their concerns/interests.

#1 Sonny (Homepage) on 2007-08-19 06:23 (Reply)

Do you want to join unconference or Barcamp Vietnam instead of passive listening in workshops/conferences?

#1.1 Jason (Homepage) on 2007-08-19 08:18 (Reply)

Yes, I do. Do you want to create one?

#2 Sonny (Homepage) on 2007-08-24 17:39 (Reply)

i just read this, so Jason, when is the first unconference of vietnam? =)

#3 bjorn (Homepage) on 2007-09-08 17:46 (Reply)

Could be year end or early next year

#4 Jason (Homepage) on 2007-09-11 05:38 (Reply)

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Philip Kotler Talks Marketing 2.0 in Vietnam

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Saturday, August 18. 2007

Philip Kotler Talks Marketing 2.0 in Vietnam

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