Why Vietnameses are So in Love with Swordsman Online MMOG

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Wednesday, July 25. 2007

JX Online or Swordsman Online (SMO) is a martial art MMOG published by China's Kingsoft. Introduced in Vietnam by Vinagame in 2005, the game instantly became a big hit in online entertainment with millions of registered players. This put Vinagame on top of online game operators and made it the best company in IDGVV's portfolio. Even in China, the game was ranked 5th or 6th, left far behind WoW.
Looking into its unique context now. SMO game script based on famous Chinese novelist Jin Yong's fictions blended with the five elements philosophy. More than two decades ago, his fictions were Vietnamese kids' favourite books. Low living standard and closed culture made kids dream wandering the swordman life. In 2005 those adults could make their dream come true with SMO MMOG. Those late 20 and 30 something guys were eager to enter a sort of virtual world. Many players were first time MMOG users (estimated more than 60%). This is different from China scene, where 30 something people are more mature (higher living standard and accessed to outside world earlier), left MMOG playing to 15 - 25 year old gamers, who prefer international titles such as WoW, Legend of Mir II.
Furthermore, Swordsman Online is a 2D MMOG, so that office workers could play with low specs PC (easy penetration) and play many characters (roles) on the same PC at the same time. Now the life cycle of SMO is at downtrend, many hardcore gamers had tried some new titles but most players still stick with their dreams. Perhaps among those people many would play SMO as their only MMOG in the lifetime.
Hints: younger generation now like something more social, more human in social networks and virtual worlds. Player killing MMOG market segment is not as big as some game operators think.

Posted by Jason at 20:05 | Comment (1) | Trackbacks (0)

Defined tags for this entry: game, Vinagame, virtual world

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I read this post many times. No one can do it better than you.

#1 Akua on 2007-08-09 05:12 (Reply)

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Why Vietnameses are So in Love with Swordsman Online MMOG

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Wednesday, July 25. 2007

Why Vietnameses are So in Love with Swordsman Online MMOG

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