Can Shanda Win With Secondlife Clone

Shanda Interactive Entertainment, a leading Chinese online games operator, plans to launch a title similar to the ground-breaking US internet role-playing title Second Life, according to Chen Tianqiao, the group’s founder and chairman.

However, Mr Chen said the success of a game like Second Life depended on the rapid creation of a large “virtual community” of players, giving Shanda – which already boasts millions of players on its other MMORPGs and “casual” online games – a key advantage.

When Shanda Management still think Second Life is a game, it begins with the end failure. It is quite different from running MMORPGs with virtual world for creative minds. Gamers play pre-set tracks while Second Lifers build things from scratch.