The leading Vietnamese game
operator Vinagame launched a
Yahoo360 clone yesterday. Yobanbe
is planned to open beta April 23rd but delay to 25th due to fixing
technical backend. Still some problems with forgot password and sign-up
as account management shared with gamers data warehouse. Yobanbe even lures Yahoo360 users
with import instructions as hot news. The reasons that Yobanbe could
face hard future:
- The brand name is not cool.
- Launch date: just before long Holiday, Vietnamese people will take 6 days off until May 2nd and traveling is the top choice. Cyworld Vietnam was opened 10 days earlier.
- Associate with hardcore gamers: Yahoo360 users are female dominated while Vinagame gamers are almost males.
- Revenue model: what is revenue source for Yobanbe while Vinagame is used to collecting gamers' subscription fees.
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