Monday, December 15. 2008
Mainstream and social media in
Vietnam discussed "VTV
lost Miss World Final broadcasting rights" these days.
"According to an agreement between RAAS and VTV, RAAS would
provide Miss World 2008 shows free of charge to VTV for broadcasting on
its VTV3 channel only. All profit earned from advertising during Miss
World shows on VTV would be contributed to a charity fund.
RAAS
withdrew the broadcasting rights for the final show because some
websites in Vietnam stole the signals from VTV’s broadcasting of the
Miss World fashion and swimwear programmes to broadcast live on their
websites or upload on their sites illegally. These acts, according to
RAAS, were serious copyright violations.
However, VietnamITV
was not the only one; other websites, namely VTC.com.vn, PDA.vn,
Clip.vn, stole signals from VTV and broadcast the Miss World shows live
on their websites."
RAAS is a business group founded by
a powerful Vietnamese Overseas family with business operation in the US,
China and Vietnam. As a partner of Miss World Organization, RAAS holds
exclusive broadcasting rights in Vietnam territory.
Of course VTV
could not control the redistribution of its video signal across
Internet, especially user generated content websites. VTV tried to
explain it was out of their control but Vietnamese Internet users (about
20 millions) care? If young Vietnamese want to watch the Event they can
find on many video sharing websites whether VTV did broadcasting or not.
Are Julia Morley
aware of this?