Alexa Rankings System changes and Vietnamese Publishers Rethink Web Metrics Strategy

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Saturday, April 19. 2008

Web metrics provider Alexa just announced the New Alexa Rankings with new algorithms that pushed most of Vietnamese websites' ranking down overnight. In fact it is a good news for marketers in Vietnam since Vietnamese online publishers used to set Alexa ranking as a norm of traffic measurement and monetization. Last year a news portal in Vietnam even posted a headline saying VnExpress in Global Top 100 Websites and near the line of CNN.com and BBC Newsline. Ironically it said Alexa was the only independent and objective ranking system of web metrics worldwide. Actually many international marketers and advertisers had left Alexa for other web metrics/analytics service such as comScore, Hitwise, Compete and Nielsen//NetRatings. Among the fierce competition, comScore had became the leader with reports can send Google' shares down significantly.

Since online advertising is emerging as an important piece of media and branding communication strategy of marketers in Vietnam, the need for more accurate web metrics is so strong and a pretty room for web analytics services. AC Nielsen Vietnam can catch up the opportunity monitoring online media landscape with its acquired services such as NetRatings, BuzzMetrics while TNS dominates old media tracking.

What about Vietnamese online publishers? Be prepared to be more transparent and look into other measurements beyond traffics such as SEO, SEM, engagement, behavioral advertising.

Posted by Jason at 11:00 | Comments (4) | Trackbacks (0)

Defined tags for this entry: advertising, analytics, comScore, Google, Metrics, Nielsen, Publishers, SEM, SEO, VnExpress

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Alexa ranking seem like new7wonders! Vote for Halong! Alexa use the algorithm base on the community of using alexa's toolbar and almost of their member from Vietnam!!! Cheers

#1 An (Homepage) on 2008-04-21 21:26 (Reply)

Agree. It's really a good news for Vietnamese online marketers. I notice that the top-10 Vietnamese websites in Alexa now is "pure". Porn sites have gone. Portals come top. I think our Ministry of Culture & Information would be most pleased.

#2 Du Nguyễn (Homepage) on 2008-04-25 12:41 (Reply)

Even my website's ranking dropped, though by couple of thousands only. www.empxtrack.com Strangely, we are seeing a consistent increase in the number of unique visitors through Statcounter.com, the changes in Alexa ranking are slightly dis-aligned. Wondering, how to make our visitors install Alexa Tool bar!!! Gireesh

#3 gireesh (Homepage) on 2008-05-01 13:37 (Reply)

I heared the announcement that alexa has changed its ranking algorithm. I am little happy with this change because my website got little improvment. see new alexa ranking for http://www.alexa.com/data/details/main?url=www.fortunehotels.in Fortune Park Hotels Ltd.

#4 alexa widgets redirection (Homepage) on 2008-05-08 10:36 (Reply)

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Saturday, April 19. 2008

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