Monday, May 5. 2008
Yahoo Vietnam Launches TV Ad Campaign, Can Old Way Help?
Saturday, April 19. 2008
Alexa Rankings System changes and Vietnamese Publishers Rethink Web Metrics Strategy
Since online advertising is emerging as an important piece of media and branding communication strategy of marketers in Vietnam, the need for more accurate web metrics is so strong and a pretty room for web analytics services. AC Nielsen Vietnam can catch up the opportunity monitoring online media landscape with its acquired services such as NetRatings, BuzzMetrics while TNS dominates old media tracking.
What about Vietnamese online publishers? Be prepared to be more transparent and look into other measurements beyond traffics such as SEO, SEM, engagement, behavioral advertising.
Saturday, April 12. 2008
Search in Vietnamese with Xalo, but Can it Go Fast?
Monday, April 7. 2008
IDG Ventures Rebranding, More Money to Vietnam
Quote from VentureWire:
IDG is typically the sole backer of its venture affiliates’ first funds. If the fund generates suitable returns to warrant a successor fund, IDG’s strategy is to open up that second fund to limited partners, while committing 10% to 25% of the capital.
The company set up a $100 million fund in Vietnam in 2004, a $150 million India fund in 2006, and a $100 million Korea fund late last year…McGovern expects IDG to establish its first fund in Eastern Europe this fall, with $150 million and an office in Warsaw; a second early-stage Vietnam fund next year with about $200 million; a second India fund with $350 million in 2010; a growth fund in Vietnam with $350 million in 2010; and a similar-sized growth fund in Korea in 2010 or 2011.
Sources: VentureWire, VentureBeat
Friday, April 4. 2008
Social Networking Services for Vietnamese Women
While social networking sites are in a fierce competition seeking users and monetization with such names as Tamtay, Yobanbe, Cyworld, Zoomban etc., targeting women segment is a smart way to differentiate. PhunuNet offers useful content for women’s interests, including Love & Sex, Fashion & Beauty, Health, Lifestyle, Career & Work, Entertainment & Celebrities, Travel, Cooking, Pregnancy & Babycare, Brides, Horoscope etc. It also offers social Q&A, video sharing, groups, events and blogging tools. Not just an iVillage clone, PhunuNet has good localization approach tailored to the taste of Vietnamese women. In fact PhunuNet currently looks like a content portal rather than a web 2.0 services. PhunuNet will have to improve a lot to be a good web 2.0 product rather than a women portal like it is now.
Vietnamese startups should not overlook the women segment in Vietnam, which may total 50% of Vietnamese Internet population of 20 millions. Women-oriented media channels account for the lion’s share of Vietnamese advertising expenses on TV and magazines. VCs are also rushing to women oriented websites in the United States. NBC Universal acquired iVillage, the most popular women’s site along with its other Internet properties for $600 million in 2006.Glam Media, the number one women’s property on the Net as per the latest comScore ranking raised $18.5 million in Series C funding from Duff Ackerman & Goodrich Ventures (DAG), Accel Partners, Draper Fisher Jurvetson, WaldenVC, and Information Capital (Chairman & CEO Samir Arora’s fund). Glam Media had also raised $10 million in Series B led by Accel Partners with Draper Fisher Jurvetson and WaldenVC in 2004.
The question now is can VCs in Vietnam see the value of this potential segment?
Tuesday, April 1. 2008
April Fools' Day with StartupWear Pitch
Saturday, March 15. 2008
Should Shareholders Love FPT's CEO Spending Time Blogging?
Sunday, March 9. 2008
Weekend VC Pitch Humor
Some guys just put a website selling T-shirts to VCs called VC Wear, with a cool and funny pitch just enjoy over the weekend. Don't take it seriously.
Friday, February 15. 2008
Why Da Lat could not be a Silicon Valley Clone
Thursday, January 31. 2008
Vietnamese Web on Web Trend Map 2008






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